{"product_id":"built-to-last-successful-habits-of-visionary-companies-good-to-great-2","title":"Built to Last: Successful Habits of Visionary Companies (Good to Great, 2)","description":"\u003cp\u003eDrawing upon a six-year research project at the Stanford University Graduate School of Business, James C. Collins and Jerry I. Porras took eighteen truly exceptional and long-lasting companies and studied each in direct comparison to one of its top competitors. They examined the companies from their very beginnings to the present day -- as start-ups, as midsize companies, and as large corporations. Throughout, the authors asked: \"What makes the truly exceptional companies different from the comparison companies and what were the common practices these enduringly great companies followed throughout their history?\"\u003c\/p\u003e\n\n\u003cp\u003eFilled with hundreds of specific examples and organized into a coherent framework of practical concepts that can be applied by managers and entrepreneurs at all levels,  Built to Last  provides a master blueprint for building organizations that will prosper long into the 21st century and beyond.\u003c\/p\u003e","brand":"ANT","offers":[{"title":"Ebook","offer_id":52910160904479,"sku":"A7655","price":8.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0957\/0546\/5119\/files\/61-_RJemWdL._SY1500.jpg?v=1792836376","url":"https:\/\/lumobook.store\/products\/built-to-last-successful-habits-of-visionary-companies-good-to-great-2","provider":"LumoBook","version":"1.0","type":"link"}