Still Bobbi: A Master Class in Resilience and Reinvention

“Feeling stuck? You need to read this book…Let [Bobbi’s] powerful story be your reminder that you don’t need permission and you don’t have to feel ready. You just have to start.” —Mel Robbins

Bobbi Brown, iconic and innovative makeup maven and beauty entrepreneur, shares her personal story of invention and reinvention in her captivating first memoir.

Beauty mogul and visionary Bobbi Brown changed the face of the makeup industry and built a billion-dollar cosmetics brand…twice. In Still Bobbi , she tells her life story and reveals the secrets to her success.

In the early ’90s, when makeup trends were about covering, contouring, and concealing, Bobbi blazed her own path, using makeup that accentuated a woman’s natural beauty. In the process, she revolutionized the cosmetics industry. At twenty-five, Bobbi moved to New York City to become a makeup artist and managed to break through the tall gates of the fashion and beauty industry. Eight years later, she got a Vogue cover. By age thirty-seven, she sold her namesake brand to Estée Lauder for a life-changing sum, and spent the next twenty-two years building it into a billion-dollar business. Then, one day, Bobbi was called upstairs and unceremoniously told she was no longer in charge of the brand she built. At fifty-nine years old, she had to reinvent herself and begin all over again, a journey that ultimately led her to launch her clean makeup brand Jones Road Beauty.

Through all her hardships, her ethos has remained consistent—embrace who you are, flaws, freckles, and wrinkles included. This is not just Bobbi’s beauty philosophy—it’s how she built a beautiful life for herself. Her rules are simple: Real is better than fake. Simple is better than complicated. Family comes first. And when real life throws you obstacles, pivot and just figure it out.

After all this time, she’s still Bobbi.