{"product_id":"to-sell-is-human-the-surprising-truth-about-moving-others","title":"To Sell Is Human: The Surprising Truth About Moving Others","description":"\u003cp\u003e#1  New York Times  Business Bestseller\u003cbr\u003e\n#1  Wall Street Journal  Business Bestseller\u003cbr\u003e\n#1  Washington Post  bestseller\u003c\/p\u003e\n\n\u003cp\u003eFrom the bestselling author of  Drive:  the insightful and pragmatic book that explores the powerful role selling plays in our lives.\u003c\/p\u003e\n\n\u003cp\u003eAccording to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than fifteen million people earn their keep by persuading someone else to make a purchase.\u003c\/p\u003e\n\n\u003cp\u003eBut dig deeper and a startling truth emerges:\u003c\/p\u003e\n\n\u003cp\u003eYes, one in nine Americans works in sales.  But so do the other eight .\u003c\/p\u003e\n\n\u003cp\u003eWhether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others. Like it or not, we’re all in sales now.\u003c\/p\u003e\n\n\u003cp\u003eTo Sell Is Human  offers a fresh look at the art and science of selling. As he did in  Drive  and  A Whole New Mind , Daniel H. Pink draws on a rich trove of social science for his counterintuitive insights. He reveals the new ABCs of moving others (it's no longer \"Always Be Closing\"), explains why extraverts don't make the best salespeople, and shows how giving people an \"off-ramp\" for their actions can matter more than actually changing their minds.\u003c\/p\u003e\n\n\u003cp\u003eAlong the way, Pink describes the six successors to the elevator pitch, the three rules for understanding another's perspective, the five frames that can make your message clearer and more persuasive, and much more. The result is a perceptive and practical book—one that will change how you see the world and transform what you do at work, at school, and at home.\u003c\/p\u003e","brand":"ANT","offers":[{"title":"Ebook","offer_id":52910166999327,"sku":"A7754","price":5.39,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0957\/0546\/5119\/files\/71rk3FGhrdL._SY1500.jpg?v=1792836434","url":"https:\/\/lumobook.store\/products\/to-sell-is-human-the-surprising-truth-about-moving-others","provider":"LumoBook","version":"1.0","type":"link"}